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Rebranding the Arts
Date: Monday 31 July
Where: Australia Council for the Arts, 372 Elizabeth St, Surry Hills, NSW.
Admission: Free for SAMAG members; non-members $20, students $10
In the age of Netflix, Stan and iView, never in human history have we had access to such vast quantities of high quality, cheap culture. The latest stats from Live Performance Australia show us that Aussies are voting with their rear ends, with theatre revenues down 43 per cent and attendances by nearly a quarter on the preceding year.
Things aren’t much better for contemporary live music.
So what do we do? What is needed to get us out of our lounge rooms and into the performance halls?
Do the arts need rebranding? Is that all that’s needed? If so, how do we do it?
Leisa Bacon: Director, Audiences, ABC
Moira Hay: former Director of Event and Visitor Experience, Sydney Harbour Foreshore Authority
Michael Lynch CBE AO: former CEO of South Bank Centre, London and the West Kowloon Cultural District Authority
Facilitated by Simone Whetton.
SAMAG is committed to providing access for all to attend our seminars. Please contact us and we will endeavour to assist in meeting your access needs.
SAMAG Program for 2017
20 March: Marking a Career in the Arts: Presented by SAMAG in collaboration with NAVA and Artspace. Part of Art Month Sydney
1 May: Harnessing the Arts to Empower the Disadvantaged
29 May: Maximising your audience: Making your work accessible to everyone
26 June: Arts, work and culture: How to manage a healthy work / life balance
31 July: Rebranding the Arts
2 August: Fundraising Institute of Australia August Breakfast (ticket purchase)
25 September: The Arts and International Collaborations
30 October: Regional Seminar TBC
27 November: Creative Leadership
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