May Seminar
*** 2012 Memberships now available ***
May SAMAG Seminar: Performing Arts Publicity: Triumphs and Challenges: A panel discussion featuring Sydmey arts publicits.
Meet Sydney's leading performing arts publicists in a discussion hosted by SAMAG about PR in the current challenging and fragmented media environment. The Sydney Arts Management Advisory Group (SAMAG) presents a seminar for arts managers on publicity and communications. Hosted by a panel of experienced local performing arts publicists, we’ll discuss the challenges of finding your voice in Sydney. How do you get heard by the media? Are the challenges different for larger and smaller artists and organisations? How has the publicity game evolved over the last decade? And how are the 24-hour news cycle, bloggers and Twitter changing publicity? What are the challenges of internal communications in an arts organisation? We’ll address these questions and more! Chaired by Casula Powerhouse’s Kiersten Fishburn, the panel of speakers will include Griffin Theatre Company’s Siobhan Waterhouse, Illumia’s Prue Vercoe and The Sydney Opera House’s Helene Fox.
Join us for a lively and amusing discussion on the triumphs and trials of the performing arts publicists.
When: 6-8pm, Monday 28 May
Where: The Australia Council for the Arts, 372 Elizabeth Street, Surry Hills
Cost: FREE to 2012 SAMAG members. $10 for non-members / $5 for students
To book, email Lizzy at info@samag.org
Participant biographies:
Siobhan Waterhouse, Mr Fahrenheit and Griffin Theatre Company
Siobhan is a Freelance Publicist who specialises in the arts and runs her own Sydney- based company, Mr. Fahrenheit. Siobhan’s current and previous clients include Sydney Dance Company, Griffin Theatre Company, Sydney Opera House, Sydney Theatre Company, Belvoir (Company B / Belvoir St Theatre), The Blake Prize, Campbelltown Arts Centre, Hurstville City Council, Shopfront Contemporary Arts, Siren Theatre Co, Monkey Baa Theatre for Young People and Urban Theatre Projects. She has over 11 years’ experience in corporate PR, including roles for IKEA, Panasonic, Commonwealth Bank, eBay, GIO, Lion Nathan (NZ) and The New Zealand Racing Board (TAB NZ). Siobhan has a BA in Sociology and Linguistics, a Graduate Diploma in PR and Communications and holds ATCL Diplomas in both Speech and Drama and Cello.
Prue Vercoe is founder and director of Illumia, a creative publicity agency servicing Australia’s arts, entertainment and designindustries. Her 13-year career in Publicity and Marketing has seen her work in agencies and in-house. Her clients have included Sydney Opera House, Opera Australia, Sydney Dance Company, as well as consumer brands Newsltd, Woolworths, Emirates, and a host of individual artists including Teddy Tahu Rhodes, Simon Tedeschi and Samantha Everton, among others. Formally a dancer, she has a strong appreciation of artists and their work. She has a known reputation for highly creative and dynamic publicity projects that produce results.
A panel discussion featuring arts leaders who participated in the recent New York Philanthropy Leadership study tour.
Artsupport Australia recently organised and led a philanthropy leadership study tour to New York for chairs and CEOs of Australia’s major performing arts companies. The study tour met with the CEOs, development directors and key board members of New York companies. The intention for the study tour was to witness best practice in private support for the arts, to be inspired, benchmark and refresh ideas.
This panel will be introduced by Artsupport Australia’s Louise Walsh and chaired by tour leader, Louise Herron. Four CEOs of major Australian arts companies will reflect on their tour experiences:
- Ann Dunn, CEO, Sydney Dance Co
- Chris Tooher, General Manager, Bell Shakespeare
- Brenna Hobson, General Manager, Belvoir
- Catherine Baldwin, CEO, Bangarra Dance Theatre
These four esteemed leaders will share their insights, including how we might grow a culture of “asking” in Australia, re-looking at the board “give/get”, resourcing our development offices and most of all, valuing the art. Reflections will include stories of the extraordinary acts of generosity in the USA, and innovative approaches in a difficult economic climate. What have the Australian companies identified would work in Australia, and what initiatives might we now start to see in philanthropy leadership here?
Participant biographies:
Anne Dunn – CEO, Sydney Dance Company
Anne was appointed Executive Director of Sydney Dance Company in Dec 2009 and took up the position in February 2010. Prior to joining Sydney Dance Company she was general Manager of Darwin Festival for a period of 4 years. During that time she oversaw a significant expansion to the Festival. From 2003-2006, Anne was first Artistic Administrator and then then Program Manager at the Perth International Arts Festival. From 2001 to mid-2003 Anne was at the Sydney Opera House in the role of Assistance Producer. Prior to that, Anne was employed as an event coordinator with the Olympic Coordination Authority after several years of freelance event management and producing. Anne holds an honours degree in Political Science.
Chris Tooher - General Manager, Bell Shakespeare
Christopher Tooher is the incoming General Manager of the Sydney Festival. For seven years previously, he held the role of General Manager of Bell Shakespeare. Before joining the Bell, he spent three years as Producer at Sydney Opera House, and was Director of Illawarra Performing Arts Centre from 1999 to 2001. He began his career in the arts industry at Glen Street Theatre in 1995 after graduating from Macquarie University with a Bachelor of Economics.
Brenna Hobson – General Manager, Belvoir
Brenna joined Belvoir as General Manager in February 2008. Previous to this she was General Manager of Jigsaw Theatre Company in Canberra where she was also a Board Member of the ACT Council of Cultural and Community Organisations, part of the steering committee of Canberra Living Artists Week and the ACT representative of Critical Stages. She has also been the Production Manager of both Bangarra Dance Theatre and Belvoir (where she was staff representative to the Board). Prior to becoming a General Manager Brenna produced a number of independent theatre productions as well as a full length documentary that was broadcast nationally. She is currently on the Artistic Advisory Committee of the Seymour Centre and undertaking a Masters of Management in Arts Administration with UTS.
Catherine Baldwin, Executive Director, Bangarra Dance Theatre
Catherine Baldwin is the Executive Director at Bangarra Dance Theatre. Catherine has previously worked on non-profit management and governance, consulting to corporate foundations such as the newly formed Transfield Foundation. She has had a long association with Bangarra having first worked with Artistic Director Stephen Page in her role as Executive Director of the Australian Dance Council (NSW) nearly 20 years ago. Catherine has held management roles for a number of innovative dance theatre companies, been responsible for the dance program at the Australia Council and run her own artists management company. She has had recent experience in the corporate sector as Chief Executive of the Institute of Actuaries of Australia, Chief Executive of the Committee for Economic Development of Australia and most recently as Head of the Perpetual Foundation developing their philanthropic program.
Tour Leader
Louise Herron - Chair of the Major Performing Arts Board of the Australia Council for the Arts
Louise Herron was appointed Chair of the Major Performing Arts Board in June 2011.
Louise understands arts company governance, having chaired Belvoir Street Theatre from 2002 to 2011. During that time, the Belvoir board oversaw the redevelopment of the theatre, acquisition and renovation of a warehouse to house administration and rehearsals for Belvoir’s upstairs and downstairs theatres, several changes in General Manager, the appointment of Ralph Myers as Artistic Director to replace Neil Armfield AO and the move away from parity pay under which all Belvoir staff were paid the same hourly rate. While Chair of Belvoir, Louise served for two terms as a director of the Australian Major Performing Arts Group (AMPAG).
Louise co-founded and is an Executive Director of Ironbark Corporate Advisory, a boutique corporate advisory firm specialising in restructures, takeovers, mergers and acquisitions, IPOs, and private equity transactions. Previously Louise consulted to Carnegie Wylie and Investec Bank Australia on similar transactions. Louise started her professional career as a lawyer and was a partner at Minter Ellison specialising in corporate and technology related transactions.
Date: Monday 25 June, 6 - 8pm, Venue TBC.
RSVP & FURTHER INFORMATION
Please register by emailing Lizzy Galloway at info@samag.org
FREE to 2012 SAMAG members - $10 for non-members / $5 for students
Please pay at the door - cash or cheque only.
SAMAG MEMBERSHIP
2012 Memberships are now available. Benefits include free entry to all seminars and discounted entry to special events; access to transcripts from each seminar; networking opportunities and a valuable introduction to the arts industry for emerging arts workers. Download a membership form and post to PO Box 18 Leichhardt 2040 or bring along to the next Seminar.
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