The Black Market: Building Aboriginal and Torres Strait Islander Audiences
Date: Monday 28 May 2018
500 Harris St, Ultimo
Admission: Free: SAMAG Members
Non-members $20, students $10 via Eventbrite
Presented by SAMAG in partnership with MAAS
Steven Satour: Founder and Managing Director, Iwara Travel
Mayrah Sonter, Co-Founder and Co-Director, 33 creative
Medika Thorpe: Executive Director: Wina Film Festival
Chaired by Marcus Hughes: MAAS Head of Indigenous Engagement & Strategy
Presented by SAMAG and MAAS on Reconciliation Day.
Our panel presentation explores the potential and benefits of connecting with Australia’s Aboriginal and Torres Strait Islander audiences and ways that producers of Indigenous cultural content might consider marketing this product to non-Indigenous stakeholders.
SAMAG is committed to providing access for all to attend our seminars. Please contact us and we will endeavour to assist in meeting your access needs.
Steven Satour is Yankunytjatjara and Pitjantjatjara from Central Australia. Steven is a driven Indigenous entrepreneur and founder of Iwara Travel Australia.
Storytelling and tourism is rooted within Steven's family with people like his kadja’s (sons) Cassidy and Reggie Uluru, traditional lore men and custodians of Uluru – Australia’s spiritual heart.
Steven is a media and marketing specialist with a divers range of experience delivering campaigns for government, community and corporate clients across Australia.
Medika Thorpe is a Gunai and Gureng Gureng woman from Melbourne, Victoria. She grew up in and around Sydney being immersed in the Indigenous Arts scene as a young child.
Medika is very passionate for the Arts and has worked in many different Indigenous organizations in Australia and Canada. Medika started as a dancer, facilitating youth dance workshops travelling around regional and remote communities in Australia and appearing on Logie-nominated youth TV program Move It Mob Style and just recently appeared on Express Yourself which aired on NITV in June 2016.
Her background in the performing arts led her to work with Vibe Australia as the Community Engagement Manager and at NITV (National Indigenous Television) as the Production Coordinator for the Indigenous News & Current Affairs Team. Medika recently returned back to Australia after spending two years living and working in Toronto, Canada as the Guest Services Manager for imagineNATIVE, the World’s Largest Indigenous Film Festival. Medika is part of the Winda Film Festival as the Executive Director working alongside Pauline Clague, the Creative Director which made its debut in November 2016. She hopes to see Winda continue again this year to showcase Indigenous Filmmakers and their stories.
Proud Wiradjuri woman Mayrah Sonter holds her culture and background, growing up in Sydney’s Redfern, close to her heart.
A communications specialist with more than a decade’s experience producing events and media for corporate and government organisations, Mayrah is an events manager, public relations and media specialist with a reputation for envisaging the big picture while also tackling the details. She is also an accomplished presenter and producer for TV and radio, and journalist.
As head of events at the Deadly Vibe Group, Mayrah event-managed the Deadly Awards, the National Indigenous Vibe 3on3 Basketball and Hip Hop Challenge in communities across Australia, and the national Vibe Alive festivals. She has been cultural consultant for the International Union for Conservation of Nature (IUCN) World Indigenous Parks Congress, presenter of NITV television programs Living Strong, Around the Traps and NITV News, and a researcher and producer for the Logie-nominated Move It Mob Style program.
Mayrah is currently on the Board of Directors of the Australian Indigenous Mentoring Experience (AIME). She was a Member of the Aboriginal and Torres Strait Islander Advisory Panel for the City of Sydney from 2013 to 2014. She is a recipient of the Endeavour Research Fellowship for Indigenous Australians and a graduate of the MURRA Indigenous Business Masterclass at Melbourne Business School. She also works as an Indigenous Student Liaison Officer at Presbyterian Ladies’ College, Sydney.
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