Rebranding the Arts
Date: Monday 31 July
Where: Australia Council for the Arts, 372 Elizabeth St, Surry Hills, NSW.
Admission: Free for SAMAG members; non-members $20, students $10
In the age of Netflix, Stan and iView, never in human history have we had access to such vast quantities of high quality, cheap culture. The latest stats from Live Performance Australia show us that Aussies are voting with their rear ends, with theatre revenues down 43 per cent and attendances by nearly a quarter on the preceding year.
Things aren’t much better for contemporary live music.
So what do we do? What is needed to get us out of our lounge rooms and into the performance halls?
Do the arts need rebranding? Is that all that’s needed? If so, how do we do it?
Leisa Bacon: Director, Audiences, ABC
Moira Hay: former Director of Event and Visitor Experience, Sydney Harbour Foreshore Authority
Michael Lynch CBE AO: former CEO of South Bank Centre, London and the West Kowloon Cultural District Authority
Facilitated by Simone Whetton.
SAMAG is committed to providing access for all to attend our seminars. Please contact us and we will endeavour to assist in meeting your access needs.
Leisa Bacon is the Director, Audiences at the ABC. Prior to this Leisa was the Director Marketing at the Queensland Performing Arts Centre, Director of Innovation at the Coca Cola Company, and Marketing Director at Village Roadshow. Leisa is also a director of Legs on the Wall.
Michael Lynch CBE AO is a former General Manager of the Sydney Theatre Company, the Australia Council and CEO of the Sydney Opera House. From 2002 to 2009 he was Chief Executive of the South Bank Centre in London, and managed the successful rehabilitation of the Royal Festival Hall, which was re-opened in October 2007 by the Queen. Michael is a former member of the ABC and Film Victoria boards, and is a former CEO of the West Kowloon Cultural District Authority.
Moira Hay is a former Director of Event and Visitor Experience at the Sydney Harbour Foreshore Authority, Producer First Night Sydney Festival, and Production Manager at Bell Shakespeare. Moira is a former General Manager at the Australian Theatre for Young People, and faculty member at NIDA.
Simone Whetton, apart from her day job as a partner in a major law firm, has presented the What’s On segment on ABC Radio for 17 years. Simone is a board member of the Griffin Theatre company and former Chairman of Arts Musica.