Simon is a senior executive and manager with significant experience advising clients in the public and private sectors.  He has spent much of his career leading, reforming and revitalizing underperforming businesses.  His areas of focus are strategy development and implementation, performance improvement, revenue growth, customer engagement, organisational capability, organisational structure.  He has considerable international experience having held senior roles with regional responsibility in Australia & New Zealand, Europe & the Middle East, and Asia.

Since 2007 Simon has focused on the arts, culture and tourism sectors, first as GM-Tourism at Sydney Opera House, and then as Co-Founder of strategic advisory, Sandwalk Partners.  In his time at Sandwalk, Simon has worked with large and small arts organisations across the country with a focus on transforming performance outcomes and achieving growth, particularly through improved visitor experience and commercial engagement.