In an increasingly competitive and ever changing media space, how can you generate publicity and marketing for your arts organisation and what are the distinctions between these fields and why do you need them? Join our panel of experienced professionals who will share their public relations and marketing case studies and strategies.

Philanthropy in Australia is evolving. Attitudes to giving have changed and the way in which arts organisations negotiate the donor relationship continues to develop. Within the NSW arts sector, major foundations are presenting grant programs and arts organisations are establishing their own pioneering giving programs. This seminar will bring together philanthropic leaders and innovators to discuss the impact of various philanthropic models from foundations, to impact investment and private ancillary funds. Hear how small to […]

“Tell me honestly…” – what it takes to be artistically vibrant and relevant to your community Artistic Vibrancy is a term that seeks to capture the different dimensions of artistic success and achievements that artists and arts organisations strive for. But what does it actually mean to be artistically vibrant? How can an organisation (small, medium or large) or an individual truly reflect on and receive feedback on the quality of the artistic work they […]

We all want to meet the needs of existing and potential audiences, but where does that journey begin?  ‘Audience Development’ is a term that sounds so straight forward but what does it really mean? SAMAG’s June seminar unpacks the complexities of getting to know the people who love what you do. A panel of industry experts discuss how to better understand the people that support you now.  Through audience surveys and data analysis, the better you […]

What does good governance, when the artistic, strategic and operational aspects of an arts organisation are in synch, mean in practice for board members and arts managers? SAMAG’s May seminar will reflect upon the idea that ultimately, good governance is about the executive and board working together effectively. Chaired by the Capacity Development Manager of the Australia Council for the Arts, Dr Ricardo Peach, Managing Up: Making Your Board Work For You will explore how […]

Architecture as a practice has always had a connection to the arts and vice versa. This seminar will unpack the intertwined relationship between art and architecture. In particular it will examine site specific examples and how the creation of our built environment shapes our values, activities, sense of place and identity. Join leading Sydney architects and artists who will present examples of their work and inspiration and discuss the interplay between architecture and art and […]

We put time, energy and resources into making great art. But does our work sell itself, or is there value in creating an identity that represents us and our work more broadly? Brand means more than just a logo. How do artists and arts companies develop brands that are as dynamic, creative and personal as the work they create? Chaired by Director of the British Council in Australia, Nick Marchand, The Art of Branding the […]

Friends, romans, countrymen lend me your… i-phones? Digital technology is enabling arts organisations to reach beyond the theatre, gallery or concert hall in presenting their work to audiences as well as shifting the way audiences experience works in these spaces. The “virtual” space, once the far frontier of production and participation, has become an essential platform for audience engagement and experience. This seminar takes a moment to examine and evaluate the way that digital technology […]

The passing of the Australia Council Bill in June 2013 paved the way for the biggest changes to the structure and operation of the Federal Government’s arts funding and advisory body since it was established in 1975. The changes began with the appointment of nine new Board members who replaced the previous members drawn from the heads of specific art form boards. Since that time, under the leadership of new CEO Tony Grybowski, the Australia […]